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The government postal cards included a printed 1-cent stamp; the privately printed souvenir cards required a 2-cent adhesive postage stamp to be attached. The term Post Card was not widely used until the early 1900s (it was later contracted to "postcard" as a word-counting cost-saving measure). Government-issued cards were to be designated as Postal Cards (Staff, p. Writing was still not permitted on the address side.

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To save ink, publishers left a clear border around the view, thus these postcards are referred to as White Border cards.

The relatively high cost of labor, along with inexperience and changes in public taste, resulted in the production of poor quality cards during this period.

Mike Roberts pioneered his WESCO cards soon after World War II.

Three-dimensional postcards also appeared in this era.

Many of the real photo postcards being done at the current time are reproductions of earlier historic photos.

The easiest way to distinguish a real photo postcard is to look at it under a magnifying glass; it will show smooth transitions from one tone to another. (Britain had already pioneered this in 1902.) The address was to be written on the right side; the left side was for writing messages.King’s Rest Courts 1916 North Fourth Street Albuquerque, New Mexico A Distinctive Automobile Tourist Court, designed and operated for the Tired Traveler’s comfort, and offering these conveniences: Steam Heat, Tile Bath Rooms, Simmons Beds, Beauty Rest Mattresses, Completely Equipped Kitchenettes with Electric Refrigerators, and a Children’s Playground.Linen postcards were printed in the United States from the 1930s until the 1950s.Click here for links for dating rea Postcards with a divided back were permitted in the U. Many millions of cards were published in this era -- it was the golden age of postcards.Up to this point, most postcards were printed in Germany, which was far ahead of the United States in the use of lithographic processes.Compiled by Todd Ellison, Certified Archivist (last revised 8/7/2006)Although the world's first picture postcards date from the 1860s to the mid-1870s, most of the earliest American picture postcards extant today are those that were sold at the World Columbian Exposition in Chicago, Illinois, starting on May 1, 1893. At this time, a dozen or more American printers began to take postcards seriously.

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