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Additionally, for any given click received, advertisers only pay one bid increment above the second-highest bid.
Although the revenue share from Ad Sense for Search (51%) is lower than from Ad Sense for Content (68%) higher returns can be achieved due to the potential for higher Click Through Rates.
Ad Sense for video allows publishers with video content (e.g., video hosting websites) to generate revenue using ad placements from Google's extensive advertising network.
Google Ad Sense is a program run by Google that allows publishers in the Google Network of content sites to serve automatic text, image, video, or interactive media advertisements, that are targeted to site content and audience.
These advertisements are administered, sorted, and maintained by Google.
The publisher is able to decide what type of ads are shown with their video inventory.