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Additionally, for any given click received, advertisers only pay one bid increment above the second-highest bid.

Although the revenue share from Ad Sense for Search (51%) is lower than from Ad Sense for Content (68%) higher returns can be achieved due to the potential for higher Click Through Rates.

Ad Sense for video allows publishers with video content (e.g., video hosting websites) to generate revenue using ad placements from Google's extensive advertising network.

Google Ad Sense is a program run by Google that allows publishers in the Google Network of content sites to serve automatic text, image, video, or interactive media advertisements, that are targeted to site content and audience.

These advertisements are administered, sorted, and maintained by Google.

The publisher is able to decide what type of ads are shown with their video inventory.

Formats available include linear video ads (pre-roll or post-roll), overlay ads that display Ad Sense text and display ads over the video content, and the True View format.Ad Sense has been particularly important for delivering advertising revenue to small websites that do not have the resources for developing advertising sales programs and salespeople to seek out advertisers.To display contextually relevant advertisements on a website, webmasters place a brief Javascript code on the website's pages.But he and others say it was Susan Wojcicki, with the backing of Sergey Brin, who organized the team that adapted that idea into an enormously successful product.In 2009, Google Ad Sense announced that it would now be offering new features, including the ability to "enable multiple networks to display ads".Websites that are content-rich have been very successful with this advertising program, as noted in a number of publisher case studies on the Ad Sense website.

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