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Key services and operations in 2015 In 2015, Türk Telekom Group continued to make consumer customers' lives more comfortable and offered different experiences via addressing all fixed and mobile communication needs through its innovative services and products.Postpaid GSM Market Owing to its strong offering portfolio in the postpaid GSM market and a continuously enhanced customer experience, Türk Telekom Group reached 8.7 million postpaid subscribers in 2015 with 12% increase.Future Vision and Strategic Approach With its perspective always focused on the communication of the future, Türk Telekom has set itself the mission of offering speed, top quality and economic services to its customers through customer-oriented and integrated communication solutions, anywhere, at anytime.

While working towards this goal, Türk Telekom duly takes into account the personal, social and business needs of consumer and corporate customers, and strives to yield efficient and services, which allow access to data and content via a vast range of devices.

Türk Telekom Group's Strategic Focus Areas An analysis of the international telecoms market reveals that new areas of revenue- account for an increasingly large portions of total revenue.

Türk Telekom Group offers a wide range of services, including fixed voice, broadband connection, mobile services, TV as well as innovative convergence technologies.

TTNET, broadband operator; Avea, one of Turkey's three mobile telecoms operators; Argela, convergence technologies company; İnnova, provider of IT solutions; Sebit, online education software company; Assis TT, call center company offering guidance and customer services; Türk Telekom International, data and capacity services wholesale provider and Türk Telekom Group, which owns 0 stakes of its subsidiaries, have a total of 12.9 million fixed line customers, 8 million broadband customers (wholesale) and 17.3 million mobile line customers, as of year-end 2015.

Under current market conditions, Türk Telekom Group's strategic priorities to achieve its goal for "sustainable growth through a customer-oriented and integrated organization" are still valid.

Segmented Approach for Best Customer Experience • To maintain its position as Turkey's leading telecommunications group, TT Group delivers the best customer experience by offering all telecoms services with an integrated segmented structure and meets the end to end needs of consumer and corporate customers • To become the first choice of consumer customers with integrated and customer-oriented telecoms services, by establishing a single brand in the consumer customer segment • To become the first choice of companies by offering end-to-end and top-quality solutions to meet customer needs in the corporate segment Effective and Efficient Operations • To capitalize on the group synergy, TT Group creates lean processes which support operational productivity and maximize value • To bring Turkey's IT infrastructure up to the highest level through smart investments New Revenue Streams • To grow in new areas of revenue such as TV, ICT and digital, on top of core telecoms products and services to reinforce TT Group's position in the consumer and corporate segments Invest in People • To invest in people to achieve organizational excellence and to become one of Turkey's most preferred companies to work for Consumer Services In line with its customer centric focus, Türk Telekom Group companies have started to offer their services via a single platform.

In parallel with this global trend, the growth in the Turkey's telecommunications market is also expected to come from data services and other new areas of revenue.

The consumer segment's growth is expected to depend on data use and pay TV, whereas the corporate market's growth will come from the growth in ICT and mobile data services.

By presenting customized offers to different customer segments, Türk Telekom Group continues to respond to the full range of rapidly changing customer needs.

In the youth and professional segments, which have a higher demand for Internet, the Woops Çok Net Campaign, Woops Süper Fırsat Campaign, Akıllı Profesyonel Tariffs and Profesyonel 2GB/4GB tariffs were launched.

Prepaid GSM Market In 2015, Türk Telekom continued to shape the highly competitive mobile prepaid market with its groundbreaking offers.

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