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They would become known as the Inter-City Beauties.

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Once there, frolic organizers placed the young women in an “Inter-City Beauty” contest in which the judging was largely based on their general appeal in appearance, personality, conversations with the judges, and interactions with the crowds.

In order to build hype, the women were later put in the running for the Golden Mermaid trophy given to “The Most Beautiful Bathing Girl in America.” Margaret Gorman swept both events.

The event had become so big, results of the prize-winners were later aired nationwide via radio.

Although never before seen as a problem, concern arose over the fact that a leading contender for the “Miss” America title was a married woman.

Over fifty newspapers from across the country sent representatives to compete in the “Inter-City Beauty” contest. She was expected to defend her numerous 1921 laurels as the returning champ.

In the end, it was Mary Katherine Campbell, “Miss Columbus” (OH) who was selected to succeed Margaret. It was estimated that three hundred thousand people attended.With no rule barring her participation, she finished as a runner up.But her inclusion fueled the fire started by women’s and religious groups against the competition as lacking in decorum.The first pageant winner reflected these changes in attitude towards beauty. She also bore a striking resemblance to silent screen star Mary Pickford, who was just achieving fame as ‘America’s Sweetheart’.Samuel Gompers, head of the American Federation of Labor, noted in the New York Times, “She (Margaret Gorman) represents the type of womanhood America needs; strong, red-blooded, able to shoulder the responsibilities of home-making and motherhood.Over the years, Miss America has continually made a difference in people’s lives through her charitable and community service endeavors, using her national platform to educate millions of Americans on important issues facing society.

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