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As such it attained a small but loyal following outside of Cincinnati but ratings in the conservative Cincinnati market were about half of the former oldies format.The WSAI call sign quietly returned to its previous frequency on the AM dial as sports/talk "1360 Homer" (which first appeared on-air in 1997 under the WAZU calls).Boats, boats and more boats..campers, ATVs and more await you at Duke Energy Convention Center for the Cincinnati Travel, Sports and Boat Show.

In 2005, a company initiative to add liberal programming as a counter to Clear Channel's Conservative juggernauts, Rush Limbaugh and Sean Hannity, resulted in a format change to a liberal/progressive talk format, with the WCKY call sign returning in 2005.

The new WCKY was nicknamed "The Revolution of Talk Radio" and became one of Air America's few 50,000 watt affiliates in the east.

This program was widely popular due to WCKY's powerful signal especially to the south.

Wilson's family owned WCKY until the 1970s when it sold the station to The Washington Post, who in turn sold it off to Elkhart, Indiana-based Federated Media.

Sold to Jacor Communications in 1994 along with sister station WOFX-FM (then WIMJ), WCKY's format changed with the times, from easy listening in the 1960s, to a country format in the '70s and '80s, to a news/talk format in the '80s and early '90s.

Jacor was purchased by Clear Channel Communications (now known as i Heart Media) in 1999.

WCKY switched to News & Talk and became the first all News/talk radio station in Cincinnati.

The line-up included local host Mike Mc Murray and for a short time now national host Doug Stephan.

During the mid-1960s, it was the flagship station for the Cincinnati Reds, identifying itself as "your 50,000 watt Big League Baseball Station".

Perhaps one of the best-remembered programs in the station's history was the night-time "WCKY Jamboree" that ran from the 1940s until early 1964.

KFBK and WCKY both alter their signals at night to limit their signals interference towards each other at night; however, as Class A stations, both stations also receive more protection than other stations on this channel.

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