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If you want a beautiful web design that you can customize from the comfort of your Word Press dashboard, Thesis Skins are the answer you’ve been looking for.With built-in tools like a patent-pending color scheme picker and golden ratio typography controls, Thesis Skins are designed to make your website more effective while letting your creativity shine.

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If Thesis detects custom post types or custom taxonomies, it will create special templates for each of these items in your Skin (and it doesn’t matter which Skin you’re using! No matter what kind of site you’re running on Word Press, Thesis will adapt to your environment and give you a code-free way to control it. Not only does Thesis 2 serve streamlined, search engine optimized HTML5, but it also minimizes HTTP requests, regardless of the Skin you’re using!

Also, if you want to create your own custom templates on the fly, you can do it from the comfort of the visual template editor—no FTP clients, text editors, or other technical things required. (That’s geek-speak for “your site loads faster because it uses fewer resources.” Search engines LOVE this kind of thing.) And with “one click easy” tools for additional optimization, Thesis 2 has everything you need to establish an authoritative website and dominate the search engines.

For example, if you’ve ever used a color picker before, you might have felt disappointed by the haphazard nature of selecting a single color out of millions of possibilities. If you’ve ever messed with font options before, you may have noticed that you can’t change any single aspect of typography and hope that your design will improve.

This is because even a small typographical tweak may necessitate adjustments to That’s why Thesis 2 is chock-full of smart design options that go the extra mile to ensure that every change you make is a good one.

(You read that right—Thesis is now tuning typography for individual FONTS!

No other software on the planet can do this.) The bottom line?

(It’s not that we think code is bad; we just think you’ll agree that the visual template editor offers a more efficient, better-organized way to do the stuff you need to do with your website! Right now, major search engines like Google, Bing, and Yahoo!

are looking for this code on your site so they can improve their search results.

The implications here are serious: If your site doesn’t leverage markup schema, it’s probably going to lose rankings to another site that does.

But if you’ve got Thesis, you’re going to be the one taking those rankings.

Every copy of Thesis comes with the Classic Responsive Skin, which has been meticulously optimized for performance, search engines, mobile devices, and people just like you.

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